Friday 14th May 2010 - Published by Robert Trigg - Communications Executive
World’s largest tattoo equipment manufacturer breaks into European market, thanks to a bit of SOUL.
California-based CAM supply, the world’s largest manufacturer of tattoo inks and equipment are making the most of the European market thanks to South Yorkshire company Sales Operations UK Limited (SOUL).
SOUL have just announced a contract with the American company to increase their sales in a continent that was often asleep during their prime business hours.
With California being eight hours behind the UK and nine hours behind most of Central Europe, CAM found that they were missing sales & enquiries during these business hours, and only able to secure sales via their European website.
After approaching SOUL to establish a stronger sales presence in the UK and to capitalise on this opportunity, the Barnsley-based sales experts were able to provide CAM a with a low risk trial to prove the concept. All sales targets were exceeded.
Previously these sales would have been missed, as the majority of calls would be received out of office hours. But it’s not just sales strategy that drives CAM’s UK sales forward – the added customer service element results in a high number of repeat orders.
Julie Rogers, General Manager at CAM supply is thrilled with what SOUL has offered them: “SOUL has been providing excellent customer service to our customers and has helped build a more stable outfit that our European customers were looking for”.
SOUL are also able to take orders in French and German, a skill that will allow CAM to explore markets deeper into Europe.
For more information on the partnership, the companies involved or to hear about their products and services, please contact SOUL on 08456 190872.
