Friday 14th May 2010 - Published by Robert Trigg - Communications Executive
Why that promotional pen may rap future dividends
Corporate gifts and promotional items are more valuable for getting a company’s name known and remembered than many businesses think.
Graciela Baars, of Printed Merchandise Ltd (http://www.printedmerchandise.com/), part of the PM Innovation Group (www.pminnovationgroup.com), said there is overwhelming evidence to support the value of giving away promotional goods to potential clients.
According to a survey by the Promotional Products Association International, 71% of business respondents to a survey said they had received a promotional product in the last 12 months – and one-third of the group had the item with them when taking part in the questionnaire.
Not only that, 76.1% of the respondents could recall the advertiser’s name on the product – and just over 52% said they did business with a firm whose promotional gifts they had.
“It is clear there is intrinsic value in having the right kind of product made for your company when undertaking a promotional event,” says Ms Baars.
“But it has to be thought out clearly, whether that is buying t-shirts, pens, mugs, bags or other branded merchandise. It has to be targeted at the right audience or the impact will be lost.
"We’ve spent years sourcing and buying products from across the globe and understand how promotional merchandise can really help a business in its overall marketing strategy."
Printed Merchandise Ltd, which is based in Cheshire and is a member of the British Promotional Merchandise Association, offers a huge range of promotional merchandising for companies of all sizes.
Categories include Promotional Clothing, Printed Merchandise, Medical Promotions, Green Products, Promotional items for the Food and Drink industry and many others.
"Promotional products can have an incredibly positive impact and are great tools for getting a company logo seen for very little cost,” explains Ms Baars.
“There is something for every company, including eco-friendly ranges and luxury brands that can be personalised, for any kind of promotional event.”
We would urge firms to think of the long-term benefits of having a promotional item – printed t-shirts, mugs and umbrellas, for example, are not only highly visible, they are long lasting, which means the “payback” on the initial investment can be high.
For details about Printed Merchandise Ltd Tel: 0800 567 0019 From outside the UK: +44 (0) 161 431 9623 Fax: +44 (0) 0161 432 7045 137 Wellington Road North Stockport SK4 2PF E-mail: sales@printedmerchandise.com www.printedmerchandise.com www.pminnovationgroup.com
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