Friday 1st April 2011 - Published by Lara Page - Account Manager
Unique silver range is a bright idea for luxury jewellers
All that glitters is not Gold, as far as a fine jewellery company is concerned.
Fope Gioielli has launched its new ‘Twin’ range. The Italian company, founded in 1929, has created a unique range of silver jewellery.
Fope Gioielli, associated with high quality jewellery, has created its new range to help people avoid the tarnishing problems sometimes associated with silver.
Launched in Basel, Switzerland, this March, ‘SilverFope’ is a precious alloy made of silver and palladium and is unique to Fope. The alloy does not tarnish, ensuring that each piece stays bright for its lifetime.
The Twin range comprises three collections; Star, Naos and Fizzy. All are available in combinations with diamonds, pearls, sapphires, onyx, rubies and lapis lazuli. They reflect current jewellery vogue, with chunky, ornate and bohemian designs.
Keith Dixon, Fope spokesman, is excited about the company’s new range of products: "This is a major development for Fope. We are moving into the prestigious silver jewellery market with a unique material which overcomes the major drawback of silver jewellery - tarnishing."
Fope has become the leader in ‘Made in Italy’ luxury, with each piece known for its unique Italian Class.
Although renowned for its 18ct gold jewellery, Fope Gioielli has launched its silver jewellery to increase its portfolio and broaden consumer choice. ‘SilverFope’ is available through Fope’s retailer network, which covers all major cities and towns in the UK and Ireland.
Retail prices start at £700, appealing to younger, discerning customers who have yet to aspire to 18ct gold jewellery whilst offering attractive margins to retailers.
For further information visit www.fopeuk.com or call Saunders Shepherd & Co on 0121 236 1729.
FOPE LAUNCH TWIN RANGE OF SILVER JEWELLERY
