Wednesday 9th June 2010 - Published by Kelly Jackson - Communications Executive
TRM - the new CRM
NEW software is promising to revolutionize the way businesses communicate with their customers, suppliers and prospects – and make a famous three-letter abbreviation redundant.
There are numerous customer relationship management – or CRM - programmes on the market which help businesses store useful information about their clients.
But My.N Organize, from Accounting Office Software Ltd, has gone a step further by providing a common set of tools that can be used right across the company.
The software is incorporated in a complete business management suite, including sales and purchase orders, stock control and accounts, and a total relationship management (TRM) system that stores information and communications relating to individual customers, suppliers, prospects, contractors, projects and jobs.
Unlike standard CRM systems all communications are automatically saved inside a company's record and can be viewed by everyone in the business. The results should mean businesses no longer suffer “remote islands” of information accessible only by individuals or certain members of staff.
The system is a new type of software for managing sales leads, documents, tasks, bulk mailings, emails, follow-ups, correspondence, accounts, and debt chasing.
Jonathan Harris, sales director at Accounting Office Software, said: “My.N Organize has much greater scope than traditional CRM software as it is deeply embedded in the business management and accounting package and allows for the eradication of the costly and inefficient double maintenance of data.”
He said TRM would also help businesses promote themselves more effectively as it will track customers’ buying habits and stated preferences, this information can then be used to create highly targeted, successful, marketing campaigns.
"No longer do salespeople hold all information, now accounts people can easily see all discussions with the customer, supplier, contractor, broker, shipper etc. This saves time in phone calls and chasing around internally for information, and ensures that your customers receive excellent customer service," he added.
My.N Organize. TRM not CRM
