Tuesday 13th April 2010 - Published by Lara Page - Account Manager
Talk About Success: Now Joanne's Really Showing Off
Chartered Marketer, university lecturer and former papergirl, Joanne Allday carries with her a wealth of business experience. Now she's taking to the stage as she delivers public and corporate seminars, runs workshops and conducts live and online training courses. Her passion for her work is self-evident, and her clear enthusiasm for her subject brings the topic to life as, sharing her experiences, she demystifies the dark art of effective marketing.
During her fifteen years experience in sales and marketing, Joanne has advised blue-chip companies including P&O Cruises as well as brands such as Jockey Club Racecourses, Learning and Skills Councils, Morecambe FC and Regional Tourist Boards.
In 2004 Joanne formed her own marketing consultancy, Showing Off Ltd, to follow her passion for business. The company specialises in assisting businesses of all sizes grow through effective marketing.
Now a Chartered Marketer; Joanne is a Member of the Chartered Institute of Marketing and Chaired the Cumbrian Group for over three years. She has a Masters degree in Marketing Management from Lancaster University, where she now frequently lectures.
Speaking to Joanne about her recent involvement, a spokesman for Lancaster University said, “The course on which you present has played a vital and strategic role in moving Lancaster University from the bottom of the national league tables for graduate prospects to become ranked 1st in the North of England for graduate-level employment.”
Never content with the status quo, Joanne is continually developing her existing skills as well as acquiring new ones. She is a true bookworm and observes the changes taking place across several industries, spotting global trends and watching for promotional ideas in a number of sectors.
