Friday 25th February 2011 - Published by Lara Page - Account Manager
Sell yourself in order to succeed - businesses told
Companies hoping to make an impact and attract business should not underestimate the value of promotional products, according to a promotions expert.
John Wray, Managing Director of Cardiff-based promotional consultancy Sunbase USA, says that as the economy heads away from the recession it is even more important that companies consider their marketing options and spend their budgets wisely.
With managers facing ever-increasing threats to the profit margin, it can be all too easy to cut the marketing budget.
But the value of promotional products, and what they offers to a business, is crucial to long-term success.
“Promotional products should not be seen as ‘giveaways’ as they are effective subliminal marketing tools. As such, promotional materials are an excellent alternative to more expensive advertising.” Said Mr Wray.
“The Cost Per Impression, or CPI, of promotional goods is extremely efficient, with their average CPI at 0.003p. The cost of a black and white newspaper advertisement has a much higher average CPI of 0.019p, while national magazine advertisements are higher still at 0.033p CPI.” He added.
Furthermore, Mr Wray believes it is also crucial to consider a variety of promotional material given the variety of client profiles:
“It is difficult to buy one product that suits all tastes and with a variety of promotional products companies have a way of connecting with different clients.”
Sunbase Managing Director, John Wray is an expert in this area of marketing after 28 years in the promotions industry.
He has sat on the board for 'PROMOTA'- the promotional merchandise trade association, and is the only professional in UK, and one of only three people in Europe, with C.A.S, or certified advertising specialist, qualification.
Sunbase was established in 2008, and helps their clients make money with promotional products that can drive profits. Their promotional material sourcing service covers everything from corporate umbrellas to cheetah shaped pens and from printed teapots to uniform accessories.
The company also offers promotional articles, copywriting, custom printing and packaging, targeted promotional campaigning, and artwork redraws.
Sunbase help clients make money with promotions that drive profits - a pr2go story
