Thursday 19th August 2010 - Published by Kelly Jackson - Communications Executive
R is For Recovery... Not Recession!
With the recession officially over and recovery underway, a local businessman is warning companies not to be too cautious.
As any small business owner will tell you, it's been bad out there. But Michael Handley of Graphic Results reckons “a plethora of negative media reports coupled with a cautious marketplace have made it easy to think that things are worse than they seem.”
With signs of a recovery on the way, it's important to get the best advantage in whatever field of business you may be in. Michael has a few tips to help you ride out the storm.
First of all you need to market your business harder so that it SHOUTS louder. This doesn't necessarily mean increasing your marketing budget, just working it harder. Cutting back on your marketing will have an instant saving on your bottom line - pleasing your accountant in the short term - but it will have long term impact on your business.
If your competitors cut back on their marketing, then they will start to whisper. When the market starts to recover fully your business will be SHOUTING louder than your competitors, meaning you can look forward to reaping the long term rewards.
Take some time out of your business to review what you are doing with your marketing spend.
Ask yourself some questions: When did you last review your marketing material or your website? Does your logo look fresh and vibrant, or past its sell-by date? Does your brand carry the message that your business is strong, professional and consistent? Are your customers aware of all the services and products you offer?
Derbyshire-based Graphic Results have lots more creative ideas that can help your business grow. We believe that it's all about listening to what you need, and then working together as a team to ensure your marketing hits the mark.
For more about how Graphic Results can help you build your business visit www.graphicresults.co.uk where you can find more practical advice on maximising your marketing impact.
Alternatively, call us directly on 01773 599159 or 01246 205573 and we'll be happy to help you out.
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