Wednesday 23rd February 2011 - Published by Kelly Jackson - Communications Executive

One to Watch - Teen Sensation Makes UK Debut

National watch supplier, MSS Watch Company, based in Manchester, is to become the first stockist in the country to distribute the new teen sensation causing a storm across Europe - the Smarty Love watch range.

The watches offer teenagers a way to communicate through a selection of different coloured bands, which can be worn to express a range of different meanings. 

There are 15 colours to choose from, including; white: I love you, blue: thinking of you, green: single, red: sexy and orange: in love.

The watches are made using Miyota movements, usually found in more expensive watches. They have a two-year guarantee and can be worn whilst swimming. The silicone straps have a buckle to allow the watch to be adjusted to the wearer's wrist.

MSS Watch Company has become the sole distributor for the watches in the UK, which have a recommended retail price of between £30 and £40, with the platform fully patented.

Martin Morris, Sales Manager of MSS Watch Company, said: “We are thrilled to have secured the rights to distribute the range of Smarty Love watches. They are causing a storm in Europe and we’re sure that teens here will also be drawn to their unique concept.”

Martin added: “Traditionally, we have served the designer-led market, but we are always on the look-out for the ‘next big thing’.  With this range, we are entering into the market for higher volume sales items, which is a move into a different area for us as a company. We believe these watches will soon become a trend-setting fashion statement for the teenage audience.”