Friday 26th August 2011 - Published by Lara Page - Account Manager
New business launched to help companies sell themselves
Companies hoping to make an impact on potential clients and attract business, will be encouraged by the launch of a Cardiff-based promotional consultancy.
Branded Promotional Products Ltd, which started trading last week (August 22), is the venture of John Wray, an expert in this area of marketing, following his 28 years involvement in the promotions industry.
John also sat on the board for 'PROMOTA'- the promotional merchandise trade association, and is the only professional in UK with the Certified Advertising Specialist (C.A.S) qualification.
The company, which has a very strong online presence, was established to help businesses make money with promotional products that can drive profits, by projecting their business, service or product, to their target audience in the best and most cost-effective manner.
Branded Promotional Products’ material sourcing service covers everything from corporate umbrellas to cheetah shaped pens, and from printed teapots to uniform accessories.
John believes it is crucial for businesses to consider a variety of promotional material, given the variety of client profiles:
“It is difficult to buy one product that suits all tastes and with a variety of promotional products, companies have a way of connecting with different clients.”
Also, with managers facing ever-increasing threats to their profit margin, it can be all too easy to cut the marketing budget.
But the value of promotional products, and what they offer to a business, is crucial to long-term success.
“Promotional products should not be seen as ‘giveaways’, as they are effective subliminal marketing tools. As such, promotional materials are an excellent alternative to more expensive advertising. What's more, promotional products used selectively can increase the effectiveness of the more traditional methods of marketing,” said Mr Wray.
As the economy heads away from the recession, it is even more important that companies consider their marketing options and spend their budgets wisely.
