Thursday 27th October 2011 - Published by Kelly Jackson - Communications Executive

mediaPro Set to Stage some of the World’s Most Influential Figures

A stellar line-up of some of the world’s most senior marketers, from some of the best known global brands will be sharing some of their secrets on the 1st and 2nd November at mediaPro, London Olympia.

The keynote addresses on both days will provide some answers from some of the country’s sharpest brains and most accomplished marketing strategists.

There’s a lot of hype regarding Richard Robinson, who heads up the business and retail markets for Google. He will look at how you use market insight analysis and individual preferences to engage, educate, nurture, inform and have a dialogue with your audience.

Those who thought the age of print and television was in the past, will need to think again after hearing from Julia Cole, UK&I Marketing Manager for Hewlett-Packard and Tess Alps, the chief executive of ThinkBox, the marketing group for commercial television.

Julia Cole will show how with relevancy, insight and customer data print can be an essential part of an integrated marketing mix; and Tess will reveal that instead of fearing the damage the internet might inflict, a company should be using this amazing technology to expand and enhance its services.

mediaPro 2011 is expected to draw more than 5000 marketers, their agencies and media professionals.  Event Director, Tom Vine said: “mediaPro is the only dedicated exhibition in the UK that interprets how integrated communications and the latest innovations can help marketers communicate and engage with their target audience - whether it is online, offline, mobile, social, publishing or a combination of all of them.”  

mediaPro is a free to attend exhibition and conference for marketers, brand managers, agencies and the media - with 100 hours of top-level content.

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