Tuesday 15th June 2010 - Published by Robert Trigg - Communications Executive
Is It England's Lucky Day?
With the World Cup 2010 well underway, England fans are hoping that luck is on their side.
We all know that luck can change a game of football – from medical matters, injuries, missed goals and even just the morale of the team. Sometimes it’s just not your lucky day, but without luck it’s almost impossible to win a tournament.
Who could forget Rob Green’s unlucky, and costly, blunder in the England’s World Cup Opener? Or Rio Ferdinands unlucky injury during training, which led him to declare in the press ‘I’m cursed’?
Seemingly uncontrollable events such as these can leave fans feeling helpless and frustrated, but website www.dabdoog.com is hoping to put an end to England’s recent run of rotten luck.
Based on the theory that fans can pass on their own good luck to the team, the Dabdoog (Goodbad when read backwards) service allows users to focus their positive wishes of good luck by texting SOCCER GL followed by the name of their team to 60777.
For example, an England fan might text SOCCER GL ENGLAND, or SOCCER BL <opposition> to send bad luck to the opposing team.
The message costs 50p plus standard network charges. The service also has a facility to calculate your luck power. After the match it will give you an index to show how much your luck was responsible for the match result.
Fans can also sign up on the website, which has details of every World Cup match, how much good (and bad) luck each team is receiving and the Top 10 luckiest users.
To find out more, fans can check out www.dabdoog.com or simply send their good wishes before matches or on the day of a match.
Player suffering from Bad Luck.
