Thursday 14th October 2010 - Published by Kelly Jackson - Communications Executive
Innovative solutions for insurance brokers
Insurance marketing specialists launch a new range of services to meet the growing needs of UK brokers.
Ignition NBS has an established reputation for delivering cost-effective marketing solutions and are proud to announce the launch of four new services; 'Public Relations', 'Innovation Training', 'Insight Services' and 'Appointment Setting'. The services have been developed to help overcome the problems faced by brokers on a daily basis.
“As the insurance marketing experts, we are constantly listening to the broking community” commented Michael Butler, General Manager at Ignition. “This process has resulted in us identifying four new areas where brokers felt they needed support and I’m excited that we can now support brokers with these services.”
Ignition’s new ‘Public Relations’ (PR) service gives brokers a means of increasing brand awareness, through local and national press coverage. Traditional PR agencies usually tie their clients into an expensive contract; with Ignition brokers can simply pay per press release. All releases are written by journalists with expertise in the insurance industry and distrubuted to targeted media from a database of 12,000.
Ignition has developed its Innovation service line as a direct response to feedback from firms who said that innovation is “vital for growth” or “key to differentiation”. 'Innovation Training' can help brokers formulate new ideas and perhaps most importantly, put these ideas into practice.
‘Insight Services’, will give brokers information on specific sectors. The experts at Ignition are able to look at individual industry codes and create reports that will give the broker a better understanding of that sector and how to target it successfully.
And finally, Ignition is now offering ‘Appointment Setting’, which is designed to get
you in front of your ideal potential customers, quickly to build momentum into your sales activity. Our appointments don’t wait for renewal dates, which gives you the opportunity to build trust with a prospect before placement decisions are made.
Ignition launches new product ranges - a pr2go story
