Tuesday 9th August 2011 - Published by Robert Trigg - Communications Executive
Independent app developer beats big players to launch of mobile publishing platform
A London-based start-up has beaten the likes of Adobe, and other large companies, to the launch of a tailor-made business mobile publishing platform.
ForeMinds UK has developed a two-side groundbreaking publishing platform, dubbed BSmart and SmartApps, which will dramatically cut the time and cost of building and maintaining mobile Apps.
Now, the London-based company are inviting content producers, such as media, advertising, marketing and PR agencies, to engage with their new publishing platform.
ForeMinds’ platform enables businesses to publish and manage content to smart-phones and tablets natively, without the need of in-house technical teams, infrastructure, or specially designed content production. It's an example of how cloud-based applications are becoming more and more relevant for small and large business operations, and emphasises the shift from highly complex, technical builds, to agnostic platform technologies that can be user-operated, without intensive training, while the end-product remains bespoke.
"That is the beauty of BSmart and its SmartApps - we are doing for business, much more that what Adobe did for publishers of magazines and newspapers. We’ve removed the complexity of content publishing. Our solution make this process simple and efficient, and businesses can concentrate on what they do best.” said Haroldo Bottosso, ForeMinds Managing Director.
“ForeMinds has a collection intellectual resources, libraries, systems and processes, and a state-of-the-art cloud infrastructure to serve content, while maintaining mobile applications across the most modern platforms,” added Haroldo.
ForeMinds is also engaging partnerships around the world, as they look to target media content producers, PR and advertising agencies, who require a tool to publish cross-platform content in-house on behalf of their clients.
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