Friday 22nd July 2011 - Published by Kelly Jackson - Communications Executive
Hotels Count The Cost of Poor Connectivity
Hotels are counting the cost of poor Internet connection, a leading provider has warned, with many businesses losing customers, and subsequently any chance of repeat business.
James Pink, of telecommunications experts, Pink Connect, is warning hoteliers that people want to connect whenever and wherever, often choosing where to eat, sleep and spend their money, based on a good wi-fi connection.
Having a very slow connection, or no wireless Internet whatsoever, can be disastrous for business, as Craig Webb of the Feathers Hotel, found to his cost.
A large Formula 1 team had booked to stay with them, but when team members had problems with the Wi-Fi, they walked out and booked into the Hotel a few doors away.
“When the team were unable to use the Wi-Fi, they immediately left the hotel and walked to a rival just down the road. This cost the Feathers not only the £3,500 in lost revenue for the booking, but left the Hotel virtually empty for the weekend. Worse still, the F1 team have never returned, as they are happy with the competitor. This has clearly cost them a lot more than the initial lost revenue,” said James Pink, CEO of pinkconnect.
ADSL connections are almost always subject to a “fair use” policy or download limit. For a hotel, with a few guests downloading using Wi-Fi, this limit can get used up quickly, resulting in a “throttled” and painfully slow Internet connection. Pink Connect has now put an end to this problem, offering truly unlimited Wi-Fi.
Connectivity problems can be compounded if the hotel's Wi-Fi does not cover every room. Pink Connect now fit and install truly unlimited Wi-Fi throughout the entire premises, from just £99 per month.
Craig Webb, of the Feathers Hotel, said: "In my previous hotel, I had exorbitantly high phone and internet bills. What's more, there were ongoing problems with the Wi-Fi connection throughout the premises."
“I contacted Pink Connect and I found them extremely helpful, not to mention cost effective. I'd recommend Pink Connect, in fact, I have on numerous occasions, and these colleagues have gone on to recommend them to other businesses," added Craig.
Pink Connect also provide ongoing, direct IT support to the hotel's clientele, supplying Wi-Fi help sheets and support contact details in the rooms and public areas.
PINK CONNECT - PR1 - JULY 2011 - a pr2go story
