Monday 20th June 2011 - Published by Kelly Jackson - Communications Executive
Helen Revs Up for Hospice Fundraising
A Furness businesswoman is helping to raise money for a local hospice, whilst raising the profile of local businesses.
Helen Penny, owner of thebestof Barrow and Furness, is raising money for St Mary’s Hospice, by taking to the roads in a specially sign-written mini, with sponsors’ details emblazoned across it.
Always on the lookout for the next best way of cost-effectively promoting local companies, Helen took inspiration for her latest idea from the well-known Red Bull minis, and the rapidly growing fleet of promotional cars operated by other thebestof franchise owners across the UK.
Helen said: “These cars are becoming really well known now. There are around 40 thebestof cars being driven around the country. It’s like a mobile billboard being driven around, promoting numerous companies.
“I do plenty of miles up and down the A590 and M6, so advertisers are guaranteed for their business to be seen by thousands of people”, she added.
All profits from the venture, will go towards St Mary’s Hospice. The hospice, based in Ulverston, gives incredible support to people with life-limiting illnesses.
Zoe Guest, Operations Manager at St Mary’s Hospice, said: “We are delighted that Helen has decided to support St Mary’s Hospice through her new bestof car.
If Helen can sell the eight sponsorship spaces on her vehicle, which will be in circulation throughout the local area, it should result in a donation of over £3,000 each year to the hospice, which would be absolutely fantastic”, she added.
St Mary's Hospice is an independent, charitable body, funded mainly by the generosity of the community. Founded in 1989 by public subscription, the hospice provides specialised medical and nursing care to people from South Cumbria suffering from serious progressive illnesses.
So far, Poole Townsend Estate Agents, Owen Bayliss Digital Services, Melville & Co Chartered Accountants and The Naaz Indian Restaurant in Ulverston have taken four of the eight spaces available for advertisers on the car, with another new sponsor soon to be announced.
owen bayliss from owen bayliss digital communications me! russell longton from melville and co chartered accountants zoe g
