Friday 23rd April 2010 - Published by Lara Page - Account Manager
DiVersity brings brands together
In a deal that follows the move of Lawrence & Pierce founder Martin Lord to DiVersity as Creative Director, RAR top 100 marketing consultancy DiVersity has further widened its creative offer by bringing the design and branding agency he founded 22 years ago under its wing.
This expansion follows closely on the development of DiVersity’s Digital Division with the appointment of Jamie Warnock, former digital designer at Lawrence & Pierce, as Design Manager. The creative experience of Martin and Jamie, combined with established design and marketing strength, has already resulted in significant project wins for DiVersity.
DiVersity Managing Director Di Slaney said: “We’ve always really admired the creative ability of Lawrence & Pierce and thought that the partnering of Martin and his team with our own marketing and business consultancy would be the dream ticket for a powerful, full service agency offer.
“Both businesses have dealt with big commercial brands at a national and international level, along with work for many regional and local organisations. Together we have a fantastic integrated service to offer all our clients, along with back-office functions such as call centre response and CRM data management to support any forward-facing communication campaign.”
Martin Lord comments: “The potential for a larger integrated regional agency is fantastic, and we’ve already got very positive synergy between our dual creative and marketing approaches to client briefs. Our clients definitely get the best of both worlds – a creative business that can do all the behind the scenes implementation of a project, and a marketing business that can provide exciting and inspiring creative work. And at this particular time, it’s great to be part of an established business that has the ambition, hunger and resources to deliver for the future.”
Current projects include creating a new website for pharmaceutical giant Alliance Healthcare and developing the branding for Nottingham City Tram Phase 2 franchise bid. DiVersity has also been shortlisted as finalists in 6 categories of the 2010 RAR Awards.
[Ends.]
Key facts:
The DiVersity celebrate
