Thursday 12th January 2012 - Published by Robert Trigg - Communications Executive
Cardiff-based recommendations site helps local businesses reach new customers as it grows in popularity
An innovative recommendations website run by a Cardiff-based entrepreneur has seen a significant growth in popularity over the past few weeks as over 1,000 new companies registered on the site.
Trust Mico helps local and national businesses to attract new customers by offering them a range of ways to promote their deals and special offers, as well as getting positive recommendations from consumers who have used and liked their service.
The website was launched following extensive research showing that consumers are more likely to act on recommendations from people they know and trust, rather than from anonymous reviewers.
The site’s creator, Alex Small, said: “We recognise that some businesses are still feeling the effects of the economic downturn and have to find new ways of promoting their service, so Trust Mico provides a platform to help them reach new customers and stand out from competitors.
“When businesses register on the website, they benefit not only from the powerful endorsements from people who’ve recommended them, but also from the opportunities we give them to offer their prospective new customers incentives, deals and special offers.”
And unlike Daily Deals sites, Trust Mico’s website is free.
Alex explained: “There are similar websites which can have a negative effect on businesses running offers and incentives because they ultimately cost the business money if every user chose to cash in their voucher or offer on the same day.
“On Trust Mico, businesses can monitor and adjust a special offer whenever they need to as the deal isn’t processed until the point of sale, giving them complete control over their costs.
“Ultimately, our aim is to provide a free alternative for businesses which lets them promote their offers and at the same time gain positive recommendations from trusted sources without the threat of negative repercussions.”
To find out more, visit www.trustmico.com
Alex Small Founder of Trust Mico
