Thursday 15th December 2011 - Published by Robert Trigg - Communications Executive
Cardiff Agency Toasts Success After Winning Brewery Contract
Media agency Zeffa has won a major contract to manage media planning and buying activities for independent Welsh brewer SA Brain & Co Ltd, following a three-way pitch.
Owned by the descendants of its 19th Century founders, Brains is one of Wales’ most famous beers and the name can be found above the doors of more than 270 pubs, bars and hotels across Wales and the West of England.
Brewed at the Cardiff Brewery, Brains' award-winning beers are also widely available throughout the rest of Britain in Tesco, Sainsbury’s, Waitrose and Morrisons supermarkets, as well as featuring as guest ales in pubs all over the UK.
Commenting on the contract award, James Robinson, managing director of Cardiff-based zeffa, said: “We are delighted to be working with Brains. It’s a business that is proud of its independence and the way it has evolved over its colourful 127-year history. We’re relishing the opportunity to get stuck in and work alongside Brains to help promote their diverse blend of product offering.”
Ian Beattie, Brand Manager at Brains said: “We are looking forward to working with James and his team. During the pitch process they showed a creative approach to media planning and buying that stood them ahead of the other companies.”
Brains Award - a pr2go story
