Friday 4th March 2011 - Published by Lara Page - Account Manager
Bright Sparks "Branded" for Success
CREATING a winning impression is the key to sales success for new entrepreneurs in today’s tough trading environment, it is claimed.
Making sure you stand out from the crowd is the top priority for any start-up business, according to graphic and marketing experts.
Rhondda-based Creative Services Ltd, an award-winning, multi-disciplinary team of experienced design consultants, admitted that kick-starting a new venture in troubled economic times can be a very daunting prospect.
But Managing Director, Gene Thompson said that the business, which has developed an impressive range of services, is convinced that people who take a professional approach to promoting themselves have the best chance of success.
“Starting a business during a recession is probably the best time to start. Your competitors are reducing their costs by cutting back on their marketing spend and your potential customers will be shopping around for the best value for money”, explained Mr Thompson.
“Many new business owners spend money on the wrong things – the most important aspect of any business is sales. Without adequate sales, your business will fail.
“With 80 per cent of customers deciding whether to buy from you, based on your brand image, this is a key area on which to focus your attention,” he added.
Creative Services, which started life in 1989 and is one of South Wales’ longest established design businesses, prides itself on its wealth of experience when it comes to developing and promoting a trustworthy, consistent brand image.
But Mr Thompson said that it is realised that people who are just starting out in businesses don’t have the sort of big budgets more usually associated with more established firms.
That is why Creative Services Ltd has also developed packages tailored to the needs of start-up businesses. These feature designs, which are bespoke and individual to each business – the first rule of developing a brand.
“There are many off-the-shelf products on the market. The problem with these is that other people will share the same logo as your business and the same visual identity,” said Mr Thompson.
“People rarely remember a name – but they always remember the overall look,” he added.
Creative Services’ packages for start-up businesses, range from £375 for its Bronze level deal to £1,350 for its Platinum offer.
Gene Thompson, Managing Director, Creative Services Ltd
