Monday 19th April 2010 - Published by Kelly Jackson - Communications Executive
BINSKI Revolution The Hands-free Hero Aims To Save The Newspaper Industry
The BINSKI Revolution: a product born out of necessity, a revolution to save our newspapers.
Ever wanted to read the newspaper while eating your breakfast, but just don't have enough hands? Fear not, a new product is revolutionising the way we read.
The BINSKI Revolution is an ergonomically designed literature 'holder' which offers an easy, enjoyable and completely hands-free reading experience.
Described by inventor Gareth Jones as a 'newspaper butler', the stainless steel carbon-finished BINSKI can be enjoyed either alone or with someone else, transforming the newspaper or magazine into a more mind-stimulating alternative to watching the TV.
Not only will production of the BINSKI, and the Mini BINSKI, designed to hold menus, conference notes or downloaded internet material, safeguard and generate jobs at BEC Designworks, Nuneaton; but it also aims to help save the declining newspaper industry by making reading a more accessible and enjoyable pastime.
Advocates of the BINSKI include Richard Madeley, who recently sang its praises on the Simon Mayo Show on BBC Radio Two, and Rob Irvine, editor of the Daily Post. "I have a BINSKI in my office," says Irvine, "I use it all the time."
The BINSKI Revolution is requesting the backing and endorsement of the newspaper industry in a mutually beneficial arrangement with £4.00 from every BINSKI sold going directly to the newspaper or magazine. The idea behind this is to safeguard professional journalism and its’ creators wish to eventually replicate the product in every country.
"Established brands and retailers can license and produce the BINSKI," explains Gareth Jones, inventor of the unique product. "Using their own supply chains and selling to their own customers, firms such as Tesco and Ikea can even create their own unique designs for the BINSKI; paying 1% to their charity partner and 10% to BINSKI"
The initial reader offer will be £29.99 plus postage. Newspapers and magazines who are interested in backing the product can contact Gareth Jones for further information at info@binski.co.uk
