Tuesday 14th September 2010 - Published by Kelly Jackson - Communications Executive

Entrepreneurs aim for the stars with new hospitality service

TWO entrepreneurs from the East End of London have joined forces to launch a luxury hospitality service for the rich and famous, which boasts a concierge service 'like no other'.

Mani Cheema and Dushi Kumaran got the idea after attending a Formula 1 event in Monte Carlo in May last year where they got to mingle with the likes of Bernie Ecclestone and Flavio Briatore. Mr Cheema runs a set of successful companies in Mayfair and is the elder brother of Adam Khan who is a Formula 1 test driver , while Mr Kumaran has worked extensively in the technology and property sectors.

While soaking up the Mediterranean sun they were given an insight into the playground world of the super-rich and what it would take to cater for people for whom money is no object.

On their return to England the pair set about creating a business that would provide exquisite accommodation, cars, dining venues and company for the holidaymaking rich.

Earlier this year they launched Heritage Homes UK   - a hospitality company that offers luxury accommodation to rent in London's affluent enclaves such as Mayfair, Belgravia and Knightsbridge.

Besides property HH runs a top-end concierge service that provides tickets for top sporting events, the hire of Rolls Royce Phantoms, and VIP tables at London's hottest night spots, amongst other things.

HH also incorporate an events team within that can plan weddings and other high profile parties.

Mr Cheema said: "When you are fortunate enough to meet highly networked, wealthy individuals then you should find a way to stay within the circle, how better than to provide them with a luxury service."

FROM left to right Mani Cheema, Fernando Alonso F1 Driver and Dushi Kumaran

FROM left to right Mani Cheema, Fernando Alonso F1 Driver and Dushi Kumaran