What is PR?
PR is all about reputation and generating positive awareness of your brand.
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What is pr2go?
pr2go is the UK's leading press release agency. We plan, write, distribute and monitor press releases.
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What makes pr2go different from a traditional PR Agency?
pr2go is unique in that it offers a cost-effective PR service; planning, writing and distribution, and monitoring of press releases . Crisis and event management is not our forte, but we can help you communicate these important messages to your key audiences. For more details call the team on 0844 441 1822.
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How do I pay for the press releases and packages?
PAYG (Pay- As-You-Go): Press releases submitted are paid for upfront through an online payment with debit or credit card.
PACKAGES: All packages are paid in full through BACS transfer, or by credit/ debit card payment. Alternatively, you can set-up a monthly direct debit, with a three month upfront payment due on all packages.
MEDIA MONITORING: Paid for in full in advance, direct debit, via BACS transfer, or credit/ debit card.
ADDITIONAL: Training & PR Planning is paid in full, in advance, via BACS transfer, or credit/ debit card.
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How do I know which package to choose?
pr2go believes there is no 'one-size-fits-all' solution. All our packages are bespoke to our clients' individual needs. Please contact our Business Development Team on 0844 441 1822, to discuss your PR requirements.
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Can I upgrade my package with pr2go?
You may find that you need more press releases than originally anticipated; we can upgrade your package service and amend your direct-debit accordingly.
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How long is my subscription?
You are contractually obliged to pay the required monthly installments for 12 months.
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Can pr2go help with my story ideas?
Yes, pr2go offer a PR planning service. For more details call the team on 0844 441 1822. In addition, we send all customers a monthly email of key events that are taking place across the country.
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How do you submit a press release?
The story submission process is simple: Watch our step-by-step guide: Video.
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I’ve forgotten my login details
Not to worry! Just follow this link and provide your email address.
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What makes a good press release?
In order to increase the chance of coverage, the story brief you've submitting has to be new, interesting and unique. Check out the Hints and Tips page for helpful advice.
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I don’t have time to submit a press release brief online; can I submit my information over the phone?
Yes, depending on your subscription type. If you require this flexibility, call the team on 0844 441 1822.
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How many words shall I write in the submission boxes?
It is usually best to aim for between 250 and 500 words across all fields. Therefore, we ask that you complete the form using the box sizes as a guide, so we have enough detail for the assigned journalist to write a high quality release.
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Photographs
A great photograph complements your press release and increases the chance of your story gaining coverage. Please ensure the key people mentioned in the press release are in the picture, with company logos visible in the background, if possible. Please ensure that the image is clear and not blurry. Photographs taken using your mobile are a huge no-no.
As with the content of your press release, if photographs are in anyway offensive, pr2go will not use your photograph. Photographs should be no more than 2MB, and preferably in a JPEG format.
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What happens if I have no photo to upload?
If you haven't got a suitable photograph, we will still write and distribute your press release. It is worth mentioning that with all PR stories, a photo really adds to the overall impact. Editors look for stories with a photograph, as they complement the context and draw the attention of readers.
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The submission fields are not relevant to my story
All the fields are compulsory. This allows us to obtain the essential bits of information for the brief. If your particular field does not have relevance, your story may not be story enough to gain coverage.
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Will pr2go accept my story?
If your press release is not deemed newsworthy, we reserve the right to reject the brief. For advice on what makes a good news story, please see our Hints and Tips .
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I’ve started to write the brief, but need more time
At any stage of the story submission process, you can save your progress and return at a later stage by signing in to your account area and retrieving it from the 'pending' section.
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IT problems
Should you experience any technical difficulties in your story submission process, please call the team on 0844 441 1822 and we will endeavour to rectify the problem as soon as possible.
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Writing and Distributing
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How many publications will receive the press release?
This depends entirely on the content of the press release. Our Communications team will select all the relevant publications to receive your press release. pr2go have a strict "No Spam" policy.
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Who will write my press release?
We will assign one of our sector-specific or local journalists to write your press release.
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My coverage is not same as the article I approved
A press release will be used at the editors' discretion. In some instances, they will use the press release word-for-word, in others, it may be completely re-written.
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Can I choose where my story is sent?
When submitting your story you will be given the opportunity to specify where you would like the story to be sent. This may be national, local, trade, radio, TV, and online media, although feel free to give us the names of specific publications you wish to target.
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Can I amend the press release?
Yes, all customers are entitled to proof and request amends to their press release copy. We would ask that you take time to ensure that all factual information is correct. Depending on your service level, you may have the opportunity to suggest a further set of amends. If you would like further information on your service level, call the team on 0844 441 1822.
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Once the story is sent, can I amend/retract the press release?
Once the press release has been distributed, we are unable to amend or retract the press release content. However, in extreme cases, we may issue a press release correction. This is at the discretion of pr2go.
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Will the press release appear online?
In addition to any media coverage, your press release will be published in the'latest stories' section of the pr2go website. Depending on your service level, your story may also appear on the pr2go twitter feed. If you would like further information on your service level, call the team on 0844 441 1822.
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Post-releases
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How do I find out if the press release has been published?
Those of you on Media Monitoring package will receive regular media coverage reports giving you a breakdown of where and when your story was published. If you would you would like more information on media monitoring, call the team on 0844 441 1822.
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How long will it be until my story is published?
Depending on the publications' frequency, this can be anywhere between a day and six months.
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Can you guarantee media coverage?
As with all press releases, the final decision lies with the editor of a publication. As such, pr2go can't guarantee that every story processed will be published. However, we do guarantee online coverage to enhance your online presence and SEO.
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I haven’t received any coverage
If you are not subscribed to the Media Monitoring service, you will not receive a coverage report. If you are subscribed, and have not received your report, unfortunately this means you have not received coverage.
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How can I measure my ROI?
Our Media Monitoring service will provide you with an Advertising Value Equivalent (AVE). This will demonstrate how much the editorial would cost if this was a paid for advertisement.
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Additional FAQ’s
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Who owns the rights to the press release?
pr2go.com Ltd own the intellectual property rights to all written and distributed press releases. However, we grant permission for our clients to use the press release as they wish.
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Factual inaccuracies
It is the responsibility of the client to ensure that all facts within the press release are correct at the time of distribution.
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Third Party approval/sign off
It is the responsibility of the client to ensure that all third party quotes and endorsements within the press release have the required written or oral consent prior to distribution.
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Appropriate content – right to refuse
pr2go have the right to refuse press release briefs should they be deemed inappropriate or offensive. pr2go also have the right to refuse to distribute press releases if they are not newsworthy. However, pr2go will make every effort to help make a newsworthy angle for your story.
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