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Yes, in the majority of cases, stories submitted will be written by our journalists and forwarded to you for your approval. Dedicated journalists at Pr2Go assess every story submitted with the aim to get the very best from each and produce news worthy content. Content that is deemed abusive or is illegal in any way will not be written. Also, if you story will be out of date by the time it is likely to be published, eg. If the event you wish to publicise is the following day, we will cancel your order and not take payment because it would be impossible to get your story to the press in time. Pr2Go have a duty of care to all customers and therefore if our expertise and experience highlights to us that your story will not be published, we will contact you via email to let you know that you have not been charged and we would not continue with your process.
If you haven't got a suitable photo to upload we will still write your story and submit it using the same criteria as if it did include a photo. It is worth mentioning that with all PR stories a photo really adds to the overall impact. Editors look for stories with photos as they do compliment the context and draw the attention of readers.
The choice of photo you upload is down to you. Photos with people are popular as it provides a personal touch, however if the photo links in with your story that is all you need. At pr2go, we recommend the photo is portrait (vertical) as it fits better with newspaper columns, however landscape is ok too. We will also mention here that as with the content of your story, if photos are offensive in anyway pr2go will not submit your story to the media. Photos should not be more than 1MB and preferably in a jpeg format as they may distort or fail to upload.
When you have approved your final story, you will be sent an email from pr2go with an attachment. The attached document contains your story set out in the style of a newspaper; this will include your photo if you have chosen one, or our standard image if not. We also list the media where your story has been sent. You can then print this attachment and keep it as a record – or you can frame it for your customers to see!
Once our dedicated journalist has written your story, you will receive email confirmation with an attachment in the form of a newspaper page. Your story will be within the document for you to check and send back with your approval. We would ask that you take time to ensure that all names, telephone numbers, email addresses and any other factual information are correct. You do have the opportunity for one further set of amends but these are to specific words and not to the entire story as a whole. If you are unhappy with the content of your written story please contact us at customerservices@pr2go.com or call 0844 826 4277 and let us know.
Once your approved story has been sent to the media, we will send you a confirmation email to include the details for each media. You will then be able to contact them directly to find out whether your story has been published.
You'll hear from us within 24 working hours to let you know your story has been received and what will happen next. You will then receive email correspondence throughout the process to keep you updated
To have an accurate answer to this you should contact the media direct from the details we provide to you. However, as a guide:Local Daily Press – Between 1 and 2 weeksWeekly Press – Between 1 and 3 weeksMonthly Press – Between 4 and 12 weeksTrade Press – Between 4 and 12 weeksOnline – Usually the quickest, however they vary
Some publications that print in colour charge for ensuring print quality of photographs and images. Unfortunately Pr2go's fees don't cover any repro or additional charges from the media. If a publication sends you a charge, our advice would be that you do pay as it is a guarantee you will appear in their publication.
You can pay for your story using a debit or credit card. We accept Mastercard, Maestro, Visa, Visa Electron, Solo and JCB. If you are on a subscription package this is by bank standing order taken monthly from your account on either the 1st or 15th of the month.
No, after your order has been submitted it will be worked on by our team and therefore is chargeable.
The PR expertise of pr2go mean that professionals take your story, assess it for newsworthy content, sector-specific journalists write it in the appropriate journalistic style then source and send it to the relevant media. This service offers the best chance available of getting your story published. As with all PR editorial, the final decision always lies with the editor of a publication. Unfortunately pr2go can't guarantee that every story processed will be published. We recommend that you search for coverage in online search engines and set up a Google Alert. pr2go will Tweet your story and put it on our Facebook page to help your coverage. If you would like to know whether you have coverage and have the hard-copy clippings, you can invest in the Media Clipping service for £39.99*. See FAQ's Additional Services. * Price excludes VAT.
Within the process there is the option to select the type of media you would like pr2go to send your story. The choices include local press, regional press, trade and online publications. If you are unsure, pr2go will select the appropriate media from our database of 12,000 contacts to make the best decision on your behalf. This can be up to 300+ different publications. If there is relevant media out there, we'll send your story to ALL of them to give you the most coverage possible.
For any queries relating to pr2go or the packages we offer please get in touch.
Email customerservices@pr2go.com or call 0844 826 4277.
We recommend that you imagine you know nothing about your business or the details of the story you have and think of it as if you were reading it online or in the press – you have to ask yourself if you would find it interesting without any other knowledge, if you think 'yes' you would be interested, then great, send it to us. This can be difficult, but go to our 'Tips and resources' section for more advice on how to get the best from your story.
You can email all stories to us before you submit details to discuss with the pr2go team or get clarification. If you have already submitted your story detail and it isn't quite up to scratch, we'll call or email you to see if between us we can tweak it a little. We have a system at pr2go to measure all stories before they are written. Journalists grade the stories from 1 to 10 against criteria that editors look out for. If a story submitted falls below 6 out of 10, we take a judgment and aim to find out more information. As the customer we will call you to get a bit more detail to write your story in the best way possible.
When our journalist writes the story into a press release format ready to be sent to the media, it is approximately between 300 and 500 words. Therefore we ask that you complete the form using the box sizes as a guide so we have enough detail to give to the assigned journalist.
'PAYG' - £79.99 per story
• This is a one-off press release option. You pay on a per story basis as and when is necessary for your business
• It is best if you have a story to tell that you'd like to see in the media as soon as possible
• You may be a small to medium size business or a start-up.
'Occasional' - £69.99 per story – 4 stories in 12 month (subscription)
• This option gives you four press releases to use when your business requires over a 12 month period. You pay £23.33 plus VAT per month on a subscription basis. Once you submit your standing order details your account is live and ready to use within 14 days.
• Alternatively you can pay £279.96 plus VAT up front to use your account immediately.
• It is best if you have a seasonal business or update products, services or offerings a few times within a year
• This package may suit you if you do charity work, hold events or simply have an important communication each quarter.
'Frequent' – £49.99 per story – 5 plus press releases per month
• This package is for multiple-use on a monthly basis, for a minimum of five stories in a single month. You pay £49.99 per story to be paid on a subscription or invoice basis.
• This is best for businesses with a lot of great news to communicate frequently
• You probably have multiple branches/outlets, a head office and a marketing/communication employee/department.
• You may benefit from our other products including facilities for HQ approval per story, multiple user accounts and training from pr2go.
• It is a value package designed to bring the cost of PR right down for businesses or as a tool to support existing Communications employees.
• To set up on this account, please contact us on 0844 826 4277 for a no obligation chat.
'Regular' – £59.99 per story – 12 stories in 12 months (subscription)
• This package provides you with 12 stories to use as and when required over the year. You pay £59.99 plus VAT per month on a subscription basis. Once you submit your standing order details your account is live and ready to use within 14 days.
• Alternatively you can pay £719.88 plus VAT up front to use your account immediately.
• It is best for businesses who regularly communicate to customers or often have new products, services or offerings together with other activity through out the year such as important hires, charity work, events or awards.
• It is a value package designed to bring the cost of PR right down for businesses or as a tool to support existing Communications employees.
PROTrain £150.00* - This includes a 12 month PR plan for your business. pr2go experts will research your industry, your business as well as local and national events in order to generate story ideas. We will then come to your business for a half day session to brainstorm with you press release opportunities. You will end with a year PR plan with a minimum of nine story ideas. pr2go will then email you every month to remind you of the chosen story. It will then be up to you to log in to your pr2go account and submit the relevant details. We will also train you on the benefits of PR and how to spot story opportunities.
Distribution Only £30.00* - pr2go distribute your press releases to ALL relevant media. If you write press releases internally but haven't got the time or resource to distribute them, we research the best media and distribute the stories on your behalf.
Media Clippings £39.99* - In order to find out exactly where and when your press release was published, pr2go can arrange for hard copy media clippings to be sent to you. You choose a keyword that can be searched upon in the media for a period of one month after your release was distributed. You will then receive up to 10 hard copy media clippings showing your press release. Unfortunately, you are paying for the time taken for a search so if the search is unsuccessful you will not be refunded.
Onepoll2go £840.00* (Local) £1050.00* (National) - This is an opinion poll survery conducted with a national or local representative sample of a minimum of 1000 respondants. It includes five structured questions that pr2go will help you to develop and the statistics of all the findings. You can also make your survey specific to certain demographics, ie. age, gener, location, occupation, marital status for an additional £50 per criteria. For more information, please get in touch on 0844 8264277.
Input and Data (Quoted on request) – When you have several colleagues needing to use pr2go, we will set up their accounts and communicate their login details and a starter pack to help them when submitting stories. This can include an admin function so a dedicated colleague can approve all submitted stories before they are written.
In all cases, please contact Customer Services on 0844 8264277 if you're interested in the Additional Services.
* All prices quoted exclude VAT
At any stage of the 'Submit my story' process you can save your progress and return at a later stage by signing in to your account area and retrieving it from the 'pending' section.
Yes, in the majority of cases, stories submitted will be written by our journalists and forwarded to you for your approval. Dedicated journalists at pr2go assess every story submitted and grade them 1-10. If your story reaches 7 or over, we will write it and get it back within 24 hours. If it falls below 7 out of 10, we will contact you to ask for more information. Once we have the information we need, you will have your press release back within 24 hours. Content that is deemed abusive or is illegal in any way will not be written. pr2go have a duty of care to all customers and therefore if our expertise and experience highlights to us that your story will not be published, we will contact you via email to let you know that you have not been charged and we will not continue with your process.
Once you have submitted your story details, it will be picked up by one of our sector-specific journalists. They will use their experience in your industry and writing technique to pull the details from the completed sections and link them together in the style media are used to. This is a skill specific to journalism and is used to highlight the most relevant parts and grab the attention of editors as well as the target audiences.
We will only send stories to the most relevant publications – this could be as few as 20 or as many as 300+ – it totally depends on the story, the media options available and the business genre. In all cases you will have a list to let you know, whichever payment package you're signed-up to.
Once we have received your completed standing order form and the signed terms and conditions the entire process takes up to 14 days until your account is live and ready to use. Alternatively, you can pay the total amount for 12 months up front and your account will be live instantly.
Within 14 days of receiving your standing order form we will email your welcome letter and user-guide. This will be in power point format and acts as a 'How to guide' should you need it.
We send the form to your bank instructing them to take the stated amount from your account on a monthly basis.
If you commit to a package offering you a discounted rate for stories, you are contractually obliged to pay the required monthly installments for 12 months. Failure to do so will result in legal proceedings. You can cancel your subscription after 12 months by notifying us a month prior to your required cancellation date.
1. This competition is open to all visitors to the pr2go.com website over the age of 18 who enter their name and e-mail address, and who are resident in the United Kingdom (including Northern Ireland).2. The closing date for receipt of entries is 30th August 2010. Receipt of entries after this date will be invalid.3. No purchase is necessary. 4. The winner will be the name chosen by the pr2go Non-Executive Chairman on 31st August 2010 at Wrens Court, 58 Victoria Road, Sutton Coldfield, West Midlands B72 1SY. The Prize Draw will be supervised by an independent adjudicator. The adjudicator's decision is final and no correspondence or discussion will be entered into in relation to that decision.5. The winner will be notified by the same means as entered. Either Facebook direct message, Twitter Direct message or email by 31st August 2010.6. The winner will receive James Cameron's Avatar: Combi Pack (Blu-ray & DVD) (2009) and a PHILIPS - BDP2500/05 Blu-ray Player.7. The prize is non–transferable, non-refundable, and non negotiable, and no cash alternative is available.8. The decision of the Promoter is final and no communication will be entered into by the Promoter. The Promoter reserves full discretion to offer an alternative prize instead of that which may have been advertised at any time before or after the draw if circumstances make it necessary.9. The Promoter will supply the prize and thereafter the responsibility lies with the winner. The Promoter holds no responsibility for functionality of the prize.10. This draw is not open to employees of pr2go.com Limited, its agencies or any organisations associated with this promotion.11. Each person may only enter this draw once. Any person believed to have entered more than once will be disqualified and will not be eligible to win the prize.12. The Promoter reserves the right to verify the eligibility of all entrants and disqualify any entry which is not in accordance with these terms and conditions. No prize will be awarded as a result of improper actions by or on behalf of any entrant.13. The name of the prize winner will be available on the website www.pr2go.com/blog/pr2go-news on 31st August 2010.14. Entry in the draw signifies acceptance of these terms and conditions.pr2go.com Limited would like to contact entrants to the competition at a later date for marketing purposes.15. The Promoter is pr2go.com Limited, Wrens Court, 58 Victoria Road, Sutton Coldfield, West Midlands B72 1SY. Entries sent to this address will not be entered into this competition, however the information you provide may be used to contact you in the future.