pr2go's blog

The very latest pr views and opinions. Including everything you need to know about creating good (and bad) pr stories.

The good, the bad and the ugly – World Cup Special

June 23, 2010

The good:Businesses across the country have been securing themselves some fantastic PR today by letting the media know their plans for the big match.Kelloggs Head Office in Manchester was featured heavily on the BBC news at 1 o'clock, as well as a school which has installed a huge screen in their assembly hall to allow pupils to watch.It's a credit to the companies and institutes that have secured coverage, as thousands up and down the country will be doing similar – yet not getting the welcome PR boost in the process. What these businesses lose in sales and productivity will certainly be recouped with brand building and awareness.The bad:Despite currently trending second on Twitter it has been a bad four days for Fabio Capello and in PR terms he really hasn't helped himself today.Not only has his ex-captain cried out for Joe Cole but so have the majority o...

Posted in: The good the bad and the ugly

by: admin

Funday Fridays

June 11, 2010

Have a go at our quiz! Answers at 4 o'clock1.    Which Channel 4 reality series is set to start this week for the final time? 2.    Which US start has been denied a UK visa to tour over his conviction for assaulting his famous ex-girlfriend?3.    What is the name of the South African musical instrument which will be making the most noise at this month's World Cup?4.    Which two brothers have both thrown their hats into the leadership ring for the Labour Party?5.     Which internet site is the most used in the UK?Answers1.    Big Brother2.    Chris Brown3.    Vuvuzela4.    Ed and David Milliband5.    Google...

Posted in: Funday Friday

by: admin

How do I promote my business in the media?

June 09, 2010

Is it simple to get a press release published?There are simple ways to make it easier to get an all-important press release into the media.  pr2go can offer valuable advice and suggestions to make it easier for your business appear attractive to a journalist.One of these is to avoid the 'spike'!Every journalist should know what the spike is.  Perhaps the terminology changes from place to place but the sentiment is the same.   Historically, when journalists received a poor press release it ended up on the "spike" (exactly what it sounds like; an upturned spike on the table with press releases piled high, spiked through the middle, never to be read again). Though the age of technology has meant that most press releases now arrive in email, the danger of being disregarded is still there.  How easy is it to just hit delete?   Most journalists will take pleasure in spiking a poorly written piece. Let's not give them th...

Posted in: Hints and tips

by: admin

Is this the end for celebrity?

June 08, 2010

Big Brother will air for the last time this summer with the new series set to start this week.  Usually this would signal the celebrity magazines to go into a frenzy.  There would be predictions of who would be the next ordinary person to make it in celebrity. I know I'd be backing a winner for the next Z-lister.Back in its hay day, the likes of Jade Goody and Craig Phillips became household names after a few weeks of being in the house. In recent years, though, the show's stars and winners haven't had the same effects on us, which may have prompted the show ending after 11 years.But it is feared that the end of the show will have consequences for the media and its publicists.  Ian monk, who founded celebrity PR shop Ian Monk Associates, has warned that these 'stars' provided lucrative deals and revenue for agents tasked with managing the images of these people. 'The final freak show may prove instructive in finally setting in stone the demise of the...

Posted in: My View

by: admin