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The very latest pr views and opinions. Including everything you need to know about creating good (and bad) pr stories.
November 23, 2009
The good – Edgar Mueller...does the name ring a bell? It did with me, but for love, nor money I couldn't work out why! Anyway he's now broken the Guinness World Record for the largest 3D pavement art. (Aha! So that's why I know the name!)The amazing picture features characters from the movie Ice Age to coincide with the release of the 3rd instalment. I have to say I was disappointed with Channel 4's recent 3D attempts, but this is amazing! *hats off*The bad - A somewhat tongue-in-cheek bad pr this week.It's been revealed ride-on lawn mowers may be environmentally friendly, but they cause thousands of accidents every year.A report by the Journal of Safety Research found that 66,000 Americans (please note) ended up in hospital after lawn-tractor-related incidents, in the last five yea...Posted in: The good the bad and the ugly
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November 23, 2009
Celebrity publicist Max Clifford has slammed Katie Price's brief stint in ITV's I'm a Celebrity... Get Me Out of Here reality show.Price, aka Jordan, left the jungle last night after the public voted for her to do the bushtucker trials every night since she arrived. Speaking to PRWeek, Clifford said: 'It was not a good move for her to go in there. It would only have been good if it had improved her popularity but it has not. The damage done to her over the last six months has not been eradicated by five or six days in jungle.'He added: 'The public are disenchanted with her and it has reaffirmed her unpopularity. It would only have been worthwhile is she had emerged covered in glory but she hasn't.'ITV announced her departure in a single line message posted on its website.Price has been fighting a PR battle since her high-profile split from ex-husband Peter Andre earlier this year. She also split from her long-term publicist Claire Powell at the sam...Posted in: PR industry news
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November 16, 2009
It was a bit of a tough one today, there were plenty of really obvious ones...Jedward as ever...but I've tried to come up with some that aren't so obvious! The good – Belle de Jour unmasks! The real Belle de Jour has finally revealed herself after years of anonymity, and the university she now works for has given her their backing. Research scientist Dr. Brooke Magnanti now works at St Michael's Hospital in Bristol and is employed by the University of Bristol. She finally revealed that she was the writer behind one of the literary world's biggest secrets in an interview with the Sunday Times. Her anonymous blog began in 2003 detailing her experience working as a high-class call girl, it was the inspiration for both a book and a TV series. Magnanti revealed she began working as a prostitute whist studying towards her PhD. Bristol University, who now employ her, have ...Posted in: The good the bad and the ugly
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November 16, 2009
Irish duo John & Edward continue to prove a ratings hit for ITV1 with Saturday's episode of 'The X Factor', featuring contestants performing songs by Queen, drawing the highest audience for the series to date.At its peak 14.1 million people tuned in giving the show a 53% share of the available audience. Across the full 90 minutes, an average of 11.9 million people watched the show, against an average of 9.4 million for BBC One's Strictly Come Dancing.controversial Vanilla Ice themed performance of 'Under Pressure' was briefly interrupted when the music producer Calvin Harris ran on stage with a pineapple. Harris, who had been scheduled to appear on ITV2 'The X Factor' spin-off 'The Xtra Factor', was ejected from the studio by security.On Sunday night's results show Londoner Jamie Archer departed after judges failed once again to reach a consensus on who the best performer was. Archer was up against teenager Lloyd Daniels in the bottom two.Over on 'Strictl...Posted in: PR industry news
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Top ten tips for the perfect press release - part 2
Top ten tips for the perfect press release - part 1
Updated: The Best of the Decade
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