pr2go's blog

The very latest pr views and opinions. Including everything you need to know about creating good (and bad) pr stories.

The good, the bad and the ugly – 07/07

July 07, 2010

The good:

Eastern Airways (WHO?! I hear you cry) is naming one of it's planes after famous Liverpudlian, (Eastern Airways?) Ken Dodd. The stand-up star launched the company last year with plates full of jam sandwiches!

The Jetstream 41 has had a caricature of Dodd painted in the fuselage and is being unveiled at John Lennon airport today.

Passengers will not only get to meet the comedian, they'll also be given the chance to fly on the plane's inaugural flight.

Underneath his caricature are the words, "How tickled I am...Ken Dodd OBE".

The bad:

A number of papers have reported today that the BBC faked images in a housing documentary.

It's alleged that footage of 'hoodies' on a Bristol estate, featured in 'The Estate We're In' on Monday night, was actually filmed three miles away.

The BBC has denied the accusations; however Avon and Somerset Constabulary has now lodged a formal complaint with the show's ...

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The good, the bad and the ugly – World Cup Special

June 23, 2010

The good:

Businesses across the country have been securing themselves some fantastic PR today by letting the media know their plans for the big match.

Kelloggs Head Office in Manchester was featured heavily on the BBC news at 1 o'clock, as well as a school which has installed a huge screen in their assembly hall to allow pupils to watch.

It's a credit to the companies and institutes that have secured coverage, as thousands up and down the country will be doing similar – yet not getting the welcome PR boost in the process. What these businesses lose in sales and productivity will certainly be recouped with brand building and awareness.

The bad:

Despite currently trending second on Twitter it has been a bad four days for Fabio Capello and in PR terms he really hasn't helped himself today.

Not only has his ex-captain cried out for Joe Cole but so have the majority o...

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The good the bad and the ugly – 20/05

May 20, 2010

Blimey it's been a while! The nice weather seems to be motivating people to get some PR for their businesses! But I've found a quite moment to do a GBU!

The good:

As Youtube celebrates its fifth birthday they've announced that more than 2billion people are watching videos on the site every day.

An average of 24 hours of footage is now uploaded to the site everyday, equivalent to 150,000 feature length films a week!

Youtube was launched by Chad Hurley, Steve Chen and Jawed Kari, colleagues at the internet payment company PayPal in May 2005, just 19months later it was bought by Google for $1.65bn.

The bad:

Tesco has been forced to apologise after it sold a diet shake that contained twice the amount of calories than the label stated.

Cheshire slimmer, Alison Bartup, started to get suspicious after weeks of dieting using Tesco's ultra slim shake and losing no weight. She soon realised the shake contained considerably less calories than other bra...

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The ugly, the uglier and the ugliest

April 28, 2010

In a slight twist this weeks 'The good, the bad and the ugly' becomes 'The ugly, the uglier and the ugliest'!

It was always going to happen, the election campaign was bound to spring some wonderful PR gaffes on us...but the PM has really excelled himself with this one.

Anyone who has ever done any press training or in fact been 'mic'd up' will tell you that the first rule is NOT to forget you're wearing it! There is many a tale to tell about people going to the loo and forgetting to turn it off!

The gaffe (if you've been living in a cave all day click here to find out what!) has certainly rocketed Labour to the top of the news agenda, but with on...

PR News Gordon Brown Election 2010 Labour Bigotgate Gillian Duffy

Posted in: The good the bad and the ugly

by: admin