Good:

Betfair are stirring up historic rivalry before this months Manchester derby.

The betting community is offering Manchester United and Manchester City fans the chance to have their football 'banter' displayed on a billboard in the Deansgate area of the city.

Fans are being asked to login to a website and edit their own poster, which they'll be able to send to friends and family. The submissions will then be viewable on the site and visitors will be able to rate them.

Clearly the sites moderators will be working overtime!

Bad:

AOL has announced they are to sell or close down social networking site Bebo.

The site, which has fallen prey to the social media circle ('oooh this site is great I'll tell all my friends' > the site gets popular and therefore monetised > 'bored now!' > 'oooh this site is great...' > repeat on a six month cycle!), was bought by AOL just two years ago for &poun...

This week the pr2go blog will look at the importance of related keywords from a PR perspective. Our website has several keywords that help us to rank on certain Google searches, such as PR, press releases, affordable PR etc.  We try to include them in blogs, releases and website copy as much as possible and you should be doing the same for your business.

pr2go can help you to include your keywords and keyword phrases in your press releases to help increase the chances of your PR being read and also boost your Google rankings.

Before thinking about you online press release you must do a bit of research. Below are some pointers to how to get the best from an SEO PR press release:

1. Decide on your subject area. By this we mean a topic that your keywords can be based around. This will form the context of your press release. For example, 'New Hair range ...

Tracking what people say about you and your business has always been important, but in today's media savvy environment, it is even more essential. One tweet bad mouthing your company could spiral out of control before you even know it, with little more than a few retweets.

The advent of blogs and social media has given a wide platform for people to share whatever feelings they wish. The Internet cannot, and never will, be policed. It's not like a TV station or newspaper where a journalist has to read it, vouch for it, back it up and check it's watertight before publishing – this creates a nightmare for businesses. Lets face it we all have bad days; we all have customers that aren't 100% satisfied...that's life!

Google Alerts is a very simple and effective way to track what is being said about you online. It works much like Google's search engine – you enter your keyword and it will send you emails when it finds that word, with a handy link so you can check it...

The good –

Record breaking is always a good excuse for a press release, but one guy in Australia has had some media exposure for more than just his record breaking jump.

American, Seth Enslow, was attempting to break the record for the longest motorbike jump on his Harley-Davidson and, all credit to him, smashed it by 18ft! But the cameras weren't ready and the swarm of media that had turned up failed to capture his feat.

In true showman style Enslow performed the trick again – this time making sure the cameras were on! Not only did he get the jump on film second time round...he also broke his own record by another 8ft!

A record breaking, nice guy!  

The bad –

The Israeli military has called off a raid in Palestinian territory after one of its soldiers posted details, including the time and place, on Facebook.

According to Israel's Army Radio the soldier - since relieved of co...