In what is still a difficult time for the car industry, it must have been a very difficult decision for Toyota to announce a total recall of a number of its models.

The question now posed is how will they recover? There is bad press, then there's BAD press. A recent example of the former being a footballers alleged affair, there's the argument that says he should no longer be England captain as he is a poor role model for youngsters; but lets face it, if he is sacked it wouldn't significantly alter the status quo.

Toyota, however, falls under the latter. The company is getting massive amounts of negative media exposure, much like the afore mentioned footballer, but the hysteria surrounding the coverage is much worse. The thoughts going through any Toyota driver's head cannot be settled by high profile interviews or reassurances that they've only actually had 26 reports of the accelerator pedal sticking.

The media consuming public are aware that to recall millions ...

Vinnie Jones has hired entertainment PR specialists Hackford Jones to manage his reputation as he appears on this year's Celebrity Big Brother.
The football hard-man-turned-actor is the bookies' favourite to win the seventh and final series of the show.
Ladbrokes spokesman David Williams said: 'Vinnie looks like the perfect Big Brother star. He's got attitude, personality and is likely to shake the house to its foundations.'
Co-founder Jonathan Hackford will be handling the account at Hackford Jones. He said: 'Vinnie's American management contacted us late last week to say they would like to bring on board a publicist to handle Vinnie's UK profile and upcoming Celebrity Big Brother appearance. I met with him before he went into the house and we're handing media enquiries as of today.'
 
Jones is the highest paid housemate according to the News of the World. The tabloid reported he is being paid £350,000 for taking part – twice as much as last year...

Google has given employees a prototype mobile phone to test, which it is reportedly planning to sell directly to consumers early next year.
The web giant has handed out the mobile phone, called Nexus One, to its employees to test the technology and provide feedback, but no details are being released to the public.
Mario Queiroz, vice-president of product management, wrote on Google's Mobile Blog: "At Google, we are constantly experimenting with new products and technologies, and often ask employees to test these products for quick feedback and suggestions for improvements in a process we call dogfooding [from 'eating your own dogfood'].
"We recently came up with the concept of a mobile lab, a device which combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities, and we shared this device with Google employees across the globe. This means they get to test out a new technology and help improve...

Nestle has announced its Kit Kat brand will become Fairtrade certified in the new year.
The first Fairtrade-branded Kit Kats will appear in the UK and Ireland in January. Nestle's decision to make the brand Fairtrade follows its October announcement of a 'Cocoa Plan' to plough £65m into farming communities over the next 10 years.
The bulk of this work will occur in the Ivory Coast, where Nestle plans agricultural training, with a £35m budget on sustainable sourcing and improving social conditions.
David Rennie, managing director of Nestle Confectionery, said: "UK consumers are increasingly interested in how we source and manufacture their favourite products and certifying our largest brand is one of the ways in which we are committing to improving the lives of as many cocoa farming families as possible. Over 6,000 Ivorian farmers will benefit immediately as a result of today's announcement."
Harriet Lamb, executive director of the Fairtrade Foundatio...