pr2go's blog

The very latest pr views and opinions. Including everything you need to know about creating good (and bad) pr stories.

Who won the World Cup PR Final?

July 13, 2010

The World Cup may have done wonders for South Africa's image, but it's not been quite as successful for Fifa and the game itself.

Let's start with the good stuff: Praises have well and truly been sung for South Africa over the last few weeks; not only for it's staging of the games, but also for the country itself as a destination. Despite initial teething problems (like the marshals rioting) and pitch problems, South Africa's hosting of the tournament was great – they even managed to bring a bit of their culture to the rest of the world, with their vuvuzelas...which didn't become at all annoying!

The country itself, which has been shrouded in negative publicity of late, looked stunning. If the backdrop of Table Mountain for the BBC's main studio wasn't enough to make you want to jump straight on a flight, there was the glowing recommendations from pundits and journalists who were out there for the duration. I lost count of the amount of times I heard the words "It'...

Posted in: My View

by: admin

My first week!

July 05, 2010

OMG!

I cannot believe I have already completed a week at pr2go. The guys here are so friendly.

So far it has been an eye opening experience. In one week I have learned so much: filtering through distribution lists, speaking to clients and journalists on a regular basis.

I am so grateful that pr2go has given me the opportunity to join their business, as I am sure you can appreciate jobs are not easy to find; especially as companies are not taking on graduates, despite specifying that they want applicants at degree level.

pr2go have been really supportive towards me, especially when it came towards using a Mac for the first time! I had never touched a Mac, never mind used one. But after only 1 week, I feel like I can achieve anything!

Although I was optimistic as to what my first week would entail, I am happy to say that I could not of joined a better business.

I must say a big thank you to Michelle for putting up with me so far, lol! I have aske...

Posted in: My View

by: admin

Is this the end for celebrity?

June 08, 2010

Big Brother will air for the last time this summer with the new series set to start this week.  Usually this would signal the celebrity magazines to go into a frenzy.  There would be predictions of who would be the next ordinary person to make it in celebrity. I know I'd be backing a winner for the next Z-lister.
Back in its hay day, the likes of Jade Goody and Craig Phillips became household names after a few weeks of being in the house. In recent years, though, the show's stars and winners haven't had the same effects on us, which may have prompted the show ending after 11 years.
But it is feared that the end of the show will have consequences for the media and its publicists.  Ian monk, who founded celebrity PR shop Ian Monk Associates, has warned that these 'stars' provided lucrative deals and revenue for agents tasked with managing the images of these people.
'The final freak show may prove instructive in finally setting in stone the demise of the...

Posted in: My View

by: admin

The arrogance of our politicians.

May 11, 2010

Is it just me, or am I correct in thinking the truth about our politicians has come to light? On the one hand, they are telling us that they are negotiating in the country's best interest, but the reality is they are all clearly looking out for themselves, leaving the country to crash and burn.

I am staggered at their short sighted arrogance. It is clear to everyone that the only option for all the parties is for the Conservatives and the Liberal Democrats to form the next government, concentrate on getting the country out of the mess we are in and then go back to the country to say, 'This is what we have done, now judge us.'

The Labour party on the other hand, need to get a grip, vote on a new leader and then become an effective, relevant opposition who could go back to the people and say, ' We have re-organised, we are fresh and new, vote for us.'

Instead of which, they are all playing us, the people, as though we are idiots who will not have a say. It appears th...

Posted in: My View

by: admin