pr2go's blog

The very latest pr views and opinions. Including everything you need to know about creating good (and bad) pr stories.

Great expectations

February 23, 2010

Think carefully before you jump on the media exposure ride.Over the weekend and the beginning of the week the UK media lens was focused on just one man, Gordon Brown. In what was an awful few days for him, in terms of PR and no doubt personally, another reputation was put on the line by a company not thinking before taking advantage of a PR opportunity.The National Bullying Helpline caused a storm when one of its co-founders went on record to say they had been contacted by MPs concerned about Gordon Brown. The helpline, run by a husband and wife in Swindon, has seen a host of well-known patrons resign and is also facing an investigation from the Charity Commission.Personally I think the helpline was right to grab the PR opportunity with both hands, it's imperative for charities to gain exposure and often it's very expensive. However there is a lot to be said for how they went about it. The helpline should have come at the story from an advisory poi...
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Posted in: Hints and tips

by: admin

March here

February 22, 2010

Ok, so not quite, but it's next week everybody! I can't belive how fast 2010 is already going. To celebrate spring being just around the corner, let's do something positive.  This week's blog is how you can generate stories surrounding national events that are happening this March.  By building on events associated with national initiatives and giving your own twist, you can conjure up great PR news stories for your business. We have come up with a few ideas to think about ready for next month:National Bed month  - Sponsored 'Come to work in your bed clothes' – a fun fundraiser!Veggie Month – Great for the hospitality and catering trade. Source local vegetarian food and support local growers at the same time.1st St David's Day (Wales)3rd Worlds Maths Day4th World Books Da...

Posted in: Hints and tips

by: admin

Funday Friday Quiz - 19/02

February 19, 2010

Good luck, here goes...1.    What was Cheryl Cole missing during her performance at the Brits earlier this week?2.    Which Country currently has the third most medals on the 2010 Winter Olympics? 3.    A giant ruby, once valued at £11m, which was used to support insolvent Shropshire construction firm Wrekin was sold this week. How much did it fetch?4.    The judges for Andrew Lloyd Webber's latest TV talent show, Over the Rainbow, have been announced, can you name them? (A point for each)5.    Talk Talk have announced a new free service for the elderly this week, what it is?6.    Who killed Archie Mitchell? Yes, Hannah and Michelle are rather excited about tonight's episode! Who's your money on?Leave your answers in a comment below. As always the right answers will be posted at 4pm, along with a name and shame of the winners and losers!...

Posted in: Funday Friday

by: admin

The Internet is for life, not just for Christmas…

February 18, 2010

I had a heated debate at the weekend with my daughter who was trying to tell me that a tattoo would be cool and nobody would ever see it and even if they did it was her decision anyway!Well as any parent would I told her about all of the reasons for not having a tattoo. My central argument was based on how it would look when she was a seventy year old grandmother; I told her it might actually look cool on her now, but would it look cool on Nanny?This made me think about the Internet and social media in general, obviously pr2go are big fans, we use this media every day and it's a great form of PR, however we should personally be careful what we put online about ourselves. Remember that everything that goes on stays on forever. A twenty year old that puts a photo of themselves over indulging on a night out on the town could find themselves with a great deal to explain in five years time when a future employers looks at it or even in twenty years time when their sixteen y...

Posted in: pr2go news

by: admin