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The very latest pr views and opinions. Including everything you need to know about creating good (and bad) pr stories.
December 29, 2009
The good -Status Quo have been named as the hardest working band in the music industry.Most people under the age of 25 probably have no idea who they are, but according to the Performing Rights Society (PRS) they are in fact busy, busy, busy!Other bands in the top five included Cliff Richard and The shadows and Take That.The rockers performed to more than 250,000 fans at 27 arenas in 2009 - more than any other band...blimey!The bad -England – yes for this weeks bad I am going for a whole country!Snow, lets face it, it's frozen water. Many places across the world get snow every winter, some have snow all year round. Yet as soon as England gets snow the country falls apart.We've now had two big dumps of snow in 2009, and in fact snowfall has been getting more and more frequent over the last few years, yet we still can't cope.We just end up looking like...Posted in: The good the bad and the ugly
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December 17, 2009
A report out today has revealed just how much TV the UK watches and the average number of texts sent per person. The findings, from Ofcom, have made it into all the major media players today, but they all seem to be reporting it from a positive angle.Don't get me wrong, I am all for technology, but there are limits. Ofcom found that UK TV viewing had surged over 3% from 2007 to 2008, with the average person watching nearly 4 hours of TV a day! UK mobile users sent 83 billion SMS messages in 2008, an average of about 92 texts per person, per month! Is it just me or is this really nothing to brag about? Sky News online reports of the US 'beating' the UK on both aspects...is it a competition?The fact that people are watching more TV could of course be attributed to unemployment levels, any rise in people watching significant amounts of TV would make the average higher than usual, but we should not take pride in these figures. Sitting on our backsides, watching a bo...Posted in: pr2go news
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December 16, 2009
Social media is often overlooked in business terms, until recently it was seen as a tool for pleasure and socialising only.But, unless you have been living under a rock this week, you will no doubt have seen Facebook in the news. The race for Christmas number one has long since been a fraught battle, but for the last few years one thing and one thing only has ruled the way...X Factor (or if you want to be cynical...Simon Cowell). Now, a Facebook campaign is aiming to change all that.Don't get me wrong, Facebook campaigns come in their thousands, most to little effect, but every now and then one well executed group can make a difference. Many efforts are purely local and fail to make any national impact, but some go further. Take for example the 'Busts for Justice' campaign: When Marks and Spencer announced it was charging more for bigger bras, many customers were more than a little offended. The nature of sites like Facebook and Myspace means people share their ...Posted in: pr2go news
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December 15, 2009
Thanks to everyone who got involved with last weeks blog post, here is pr2go's (almost) comprehensive results:1) Best news story of the decade:9/11 – perhaps not the 'best' but certainly the most memorable one. 2) Best PR stunt of the decadeThe Best Job in the World campaign – amazing worldwide coverage. 3) Best gadget of the decadeiPhone/iPod – it doesn't really need an explanation! 4) Best film of the decadeThis one's a tie between Monsters Inc and Gladiator...eclectic! 5) Person of the decadeBarak Obama – perhaps yet to prove himself though?6) Best advertising campaignCompare the Market/Meerkat – hilarious campaign with associated digital media, including Aleksandra's own Twitter page and of course www.comparethemeerkat.com (it really works!)7) Best advertisementCadbury, the drumming gorilla – genius! 8) Best sporting momentIt's ano...Posted in: pr2go news
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Top ten tips for the perfect press release - part 2
Top ten tips for the perfect press release - part 1
Updated: The Best of the Decade
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