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The very latest pr views and opinions. Including everything you need to know about creating good (and bad) pr stories.
August 27, 2010
Here's this weeks quiz...leave your answers in a comment below and we'll reveal all this afternoon!1. How far underground are the trapped Chilean miners?2. Can you name the three bands headlining this weekends (soggy) Reading and Leeds festivals?3. Which football team were beaten six nil by Newcastle United on Sunday?4. How long did a 62mile traffic jam in near Beijing in China take to clear?5. Why do drivers of a new Ferrari supercar fear they are jinxed?...Posted in: Funday Friday
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August 23, 2010
6) Facts (not opinions) Unless you are specifically aiming for an opinion piece, opinion just won't cut it. News stories must be backed up by facts: If you're shouting about how much your business can help the local economy then use a quote to back it up. If you're telling the world how 'green' your product is then get some figures about carbon footprints. It all helps to give your business, you and your story more credibility.7) Contact detailsEvery press release should have relevant contact details on. Make sure it's a direct line or your mobile number, if a journalist has to go through a receptionist and a long line of questions they'll give up! The details you put on the release won't actually be published, it's purely so a journalist can get in touch with you.8) AvailabilityIt's no good providing direct contact details if you're off on your holidays the next day! Make sure whoever the contact ...Posted in: Hints and tips
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August 16, 2010
1) News content – the 'human' angleThe story your press release focuses on must be newsworthy. Loads of people ask us what makes a 'newsworthy' story and the key thing is a 'human' angle. 'What the **** is that?' I hear you cry! It means it needs to be interesting to Joe Bloggs round the corner or the intern at your competitors. 2) RelevanceYour story has to be relevant to the audience you're targeting. You may want to start selling your product to people outside of your local area, but that doesn't mean your press release is relevant to the people in that area! When it comes to local press especially, it has to appeal to people in that area, affect them or be about the area, if it's not, it just won't get published.3) TimingTiming is key when it comes to press release distribution. There are a few factors to consider with regards to time. If...Posted in: Hints and tips
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August 13, 2010
Better late then never! Here's this weeks quiz!1. Which ex-footballer has lost his job with Channel Five?2. What have Alton Towers done today to overcome people's superstitions over the date?3. A Swedish man is facing a record-breaking fine of £656,000 for speeding. How fast was he going?4. Who has been named as the highest paid actor working in US television drama?5. What should we have been able to see in the sky last night?Leave your answers in a comment below and we'll reveal all at 4pm today!The answers!1. Ian Wright2. They have re-named the new 'thirteen' ride 'fourteen'3. 180 mph4. Hugh Laurie5. Perseid meteor shower < stupid clouds!Well done to Joe who got full marks!...Posted in: Funday Friday
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Top ten tips for the perfect press release - part 2
Top ten tips for the perfect press release - part 1
Updated: The Best of the Decade
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