The very latest pr views and opinions. Including everything you need to know about creating good (and bad) pr stories.
March 05, 2010
Good luck, here goes...1. This week saw the launch of a £100 Barbie doll, why is it so expensive?2. There's a legal battle brewing about the name "Suagbabes". Who was in the original line-up, waaaay back in 1998? 3. What has Whitbread attributed to an increase in sales at Costa Coffee?4. "Creative differences" have resulted is Sacha Boran Cohens appearance at the Oscars being canceled, what did he have planned though?5. Weight Watchers in New Zealand have formed a surprising new partnership, who is it with?Leave your answers in a comment below. The right answers will be posted at 4pm, along with a name and shame of the winners and losers!No cheating!...Posted in: Funday Friday
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March 03, 2010
The good – Record breaking is always a good excuse for a press release, but one guy in Australia has had some media exposure for more than just his record breaking jump.American, Seth Enslow, was attempting to break the record for the longest motorbike jump on his Harley-Davidson and, all credit to him, smashed it by 18ft! But the cameras weren't ready and the swarm of media that had turned up failed to capture his feat. In true showman style Enslow performed the trick again – this time making sure the cameras were on! Not only did he get the jump on film second time round...he also broke his own record by another 8ft!A record breaking, nice guy! The bad – The Israeli military has called off a raid in Palestinian territory after one of its soldiers posted details, including the time and place, on Facebook.According to Israel's Army Radio the soldier - since relieved of co...Posted in: The good the bad and the ugly
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March 02, 2010
The news today has been a very mixed bag, but one story that caught my attention was the list of the richest football clubs in Europe.Last month, with slightly less exposure, the list of the top 50 highest earning football players was released. It really makes me wonder...why on earth do they earn so much!?Why is the amount of money the clubs, and footballers themselves, have celebrated in this way? Is it not something to be ashamed of? Embarrassed even? Some people save lives on a daily basis and don't even get paid 25% of what these blokes who kick a ball around a field do.It wouldn't be SO bad if they were good for anything else, but they are hardy role models – as recent press has proven! (JT is in the top 10 and Ashley Cole comes in at 33.) Unfortunately though the positive PR that constantly surrounds the astronomical wages achieved by footballers makes them a role model for different reasons. What kid wouldn't want to be mega rich, whil...Posted in: My View
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February 23, 2010
Think carefully before you jump on the media exposure ride.Over the weekend and the beginning of the week the UK media lens was focused on just one man, Gordon Brown. In what was an awful few days for him, in terms of PR and no doubt personally, another reputation was put on the line by a company not thinking before taking advantage of a PR opportunity.The National Bullying Helpline caused a storm when one of its co-founders went on record to say they had been contacted by MPs concerned about Gordon Brown. The helpline, run by a husband and wife in Swindon, has seen a host of well-known patrons resign and is also facing an investigation from the Charity Commission.Personally I think the helpline was right to grab the PR opportunity with both hands, it's imperative for charities to gain exposure and often it's very expensive. However there is a lot to be said for how they went about it. The helpline should have come at the story from an advisory poi...Posted in: Hints and tips
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The good, the bad and the ugly – 03/03
Football crazy, football mad...
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